A Research Microsite will provide psychometric insights and assessments to aid your research projects and will enable you to:
- Capture research data online
- Gain better insights into your research group
- Select 'psychometrically balanced' focus groups
- Overlay psychometric data onto existing research data
- Provide actionable insights
Your research Microsite comes with a number of features that are specifically designed to meet the needs of the research professional. For example, all of the data collected can be downloaded and appended to an existing research database. That's because collected data can be searched, segmented or downloaded by any of the criteria available on the database.
In addition, there are a number of reports available that will provide quick, accurate insights on a wide range of subjects. Below is a summary of the reports, examples of which may be viewed via the Reports link.
The Motivational Profile - This profile provides metrics that you can use to measure, evaluate and predict certain behaviours of your selected audience. Price Sensitivity, Decision Making Strategy, Major Influences, and Preferred Communication Style are all factors that are measured by this report. Also included is Personaliteye's Loyalty Filter which indicates the degree to which someone has the propensity to remain loyal to a product, company or brand.
Communication Report - If you wish to maximise the impact of any communication to a specific audience then this report will help. You select the audience using any of the criteria on your Microsite and, it provides detailed advice on the Copy Style, Copy Content, Visual Style and Visual Content that will best engage and motivate that audience. This report is also useful as the basis for a briefing document to any outside supplier.
Classic Personaliteye Profile - This profile provides metrics that you can use to measure and evaluate aspects of personality using the four classic dichotomies: Introvert v Extrovert; Detailed v Big Picture; Thinker v Feeler; Planned v Impulsive. Also included is Personaliteye's Loyalty Filter which indicates the degree to which someone has the propensity to remain loyal to a product, company or brand.
Match Report - this report will actually match any database selection to a desired behaviour or preference identified in a personaliteye profile match. The report provides a two line description of each individual with the percentage match to the desired behaviour. Imagine being able to profile the characteristics of your best customers and rank them against potential focus group participants on your Microsite database!
Low cost - with no hidden charges Having your own Personaliteye Microsite gives you access to a powerful market research tool that quickly provides psychometric information. It requires no specialist knowledge or training to use or interpret the outputs. And with a minimum contract of three months you can easily trial the system. Why not see how little a research Microsite would cost by using the Cost Calculator link, right now?
