A Marketing Microsite will provide psychometric insights and assessments to aid your marketing activities and will enable you to:

- Capture data from people who visit your website
- Gain better insights into your customer base
- Select customers based on their psychometric profile
- Overlay psychometric data on to existing transactional data
- Improve communications to prospects and customers

Your marketing Microsite comes with a number of features that are specifically designed to meet the needs of the marketing professional. For example, all of the data collected can be downloaded and appended to existing customer records. Also, collected data can be searched, segmented or downloaded by any of the criteria available on the database.

In addition, there are a number of reports available that will guide marketing communications and provide quick, accurate information on a wide range of subjects. Below is a summary of the reports, examples of which may be viewed via the Reports link.

The Motivational Profile - This profile provides metrics that you can use to measure, evaluate and predict certain behaviours of your selected audience. Price Sensitivity, Decision Making Strategy, Major Influences, and Preferred Communication Style are all factors that are measured by this report. Also included is Personaliteye's Loyalty Filter which indicates the degree to which someone has the propensity to remain loyal to a product, company or brand.

Communication Report - If you wish to maximise the impact of any communication to a specific audience then this report will help. You select the audience using any of the criteria on your Microsite then, it provides detailed advice on the Copy Style, Copy Content, Visual Style and Visual Content that will best engage and motivate that audience. This report is also useful as the basis of a briefing document for any outside supplier.

Presentation Report - Making a presentation to a key audience? Then this report will help. You select the audience using any of the criteria on your Microsite and, it provides advice and guidance on the Information Style and Content and the Visual Style and Content that will best capture the attention of and persuade that audience.

Match Report - this report will actually match any database selection to a desired behaviour or preference identified in a personaliteye profile match. The report provides a two line description of each individual with the percentage match to the desired behaviour. Imagine being able to profile your best customers and match their characteristics to individuals on your Microsite database!

Low cost - with no hidden charges
Having your own Personaliteye Microsite gives you access to a powerful marketing tool that measures and predicts behaviour. It requires no specialist knowledge or training to use or interpret. And with a minimum contract of three months you can easily trial the system. Why not see how little a marketing Microsite would cost by using the Cost Calculator link, right now?